Ripple CEO's Latest Crypto In 1 Minute Stuns XRP Army

A new video released by Ripple has captured widespread attention in the crypto community, especially among XRP holders, as CEO Brad Garlinghouse discussed a rapidly evolving trend in institutional finance.

In the latest installment of Ripple’s “Crypto In A Minute” series, Garlinghouse focused on the emerging role of prime brokers in expanding access to digital assets, highlighting how these firms are reshaping traditional finance infrastructure.

Garlinghouse described prime brokerage as a “one-stop shop” for major financial entities, including hedge funds, trading desks, and market makers. These firms traditionally rely on large commercial banks, such as JP Morgan and Goldman Sachs, to facilitate trades across asset classes, including derivatives and swaps.

However, he pointed out that this model is shifting as newer firms enter the space and begin to serve these same institutional clients, offering a broader mix of assets that now includes digital tokens.

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Ripple’s Move Into Prime Brokerage

Ripple’s acquisition of Hidden Road, a fast-growing prime brokerage firm, was central to Garlinghouse’s message. He noted that asset managers are doing trillions of dollars in trades and now have access to digital assets through firms like Hidden Road.

“Having a well-capitalized and a super strong balance sheet player like Hidden Road is allowing more institutions to come into these asset classes against a well-capitalized counterparty,” Garlinghouse explained, underlining the importance of trust and financial security in institutional engagement.

Bridging Traditional and Digital Markets

The CEO also emphasized how the inclusion of digital assets within the services offered by prime brokers represents a critical step toward broader adoption. By offering seamless trading and clearing of traditional and digital assets through a single platform, firms like Hidden Road are addressing long-standing barriers that have prevented many institutional investors from entering the crypto space. In this context, prime brokers are not just intermediaries but enablers of market expansion.

For many in the XRP community, the video reinforced Ripple’s strategy to position itself at the intersection of traditional finance and decentralized finance (DeFi). While XRP is often viewed through the lens of Ripple’s payment-focused use cases, the acquisition of Hidden Road proves that Ripple is bringing institutional-grade infrastructure to crypto markets.

Garlinghouse noted that traditional banks are being replaced by specialized firms, such as Hidden Road, which offer access to new asset classes. Ripple has already integrated XRP into Hidden Road’s infrastructure, and this institutional focus could pave the way for increased liquidity and adoption of the digital asset within institutional portfolios.

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