Mexican Real Estate Giant to Invest $1B in Bitcoin, Eyes $10B Crypto Treasury - Crypto News Flash

• Grupo Murano plans to invest a total of 200 million in Bitcoin, expecting the latter to comprise 80% of its portfolio.
• The company will adopt cryptocurrency payments and ATMs in its hotels using Bitcoin.

Mexican real estate giant Grupo Murano is restructuring its business model, investing $1 billion in Bitcoin, to make it an Enabler to penetrate deeply into the business. Elias Sakal, the CEO of the company, noted in an interview with The Bitcoin for Corporations Show that the company will have up to 80% of its portfolio in Bitcoin in the near future.

Grupo Murano will refinance and use a sale-and-leaseback strategy on a few properties to facilitate the transition. The other 20-30% of its investments will be in very liquid property. Sakal added that, besides saving costs on operations, Bitcoin will also cushion the firm against fluctuations in interest rates in industries with a high debt burden, such as the real estate business.

Sakal believes that Bitcoin will grow 300-fold within five years, and he aims to make the Bitcoin holding of the firm reach $10 billion over the same timeframe. The company has already invested in the asset, as in July 2025, it bought 21 BTC and signed a share deal with Yorkville worth $500 million.

Operational Rollout and Bitcoin Integration

Grupo Murano will integrate the use of Bitcoin within the hotel system. Guests will soon have the option to pay in Bitcoin, and crypto ATMs will be placed in hotel lobbies. The company will also improve education on digital assets through the acquisition of events and publishing training materials.

According to Sakal, this change embraces the approach of MicroStrategy boss, Michael Saylor, which supports Bitcoin as a corporate treasury asset. The company aims to hedge against risk associated with fiat by using Bitcoin because it will unlock long-term capital gains by converting a significant part of its balance sheet into Bitcoin.

Volcon Accelerates Bitcoin Strategy Amid Rebrand

Nasdaq-listed Volcon has also taken a bold step by committing over $475 million—95% of its recent $500 million funding round—to Bitcoin. The electric powersports company currently has more than 280 BTC, of which 235 were accepted directly by investors instead of fiat capital.

Some institutional investors were Pantera Capital, FalconX, Borderless, and Relayer Capital. The pivot was also supported internally by the executive team of the company. Volcon has partnered with Gemini to support its Bitcoin treasury policy to guarantee safekeeping.

Volcon is rebranding as Empery Digital, Inc., and its electric mobility division as Empery Mobility. The new ticker symbol, EMPD, will signify the new direction of the company and its interest in dealing with digital assets.

The announcements by Grupo Murano and Volcon come as the U.S. formalizes its regulation of digital assets. In July 2025, President Trump passed the law of stablecoin regulation, offering more coherent rules regarding its adoption by corporations. A broader crypto bill is also in progress, further encouraging companies to adopt Bitcoin.

Bitcoin is currently trading at around $118,337, with a 0.5% increase in the last 24 hours and a 0.2% drop in the past 7 days. It had peaked earlier at $120,269 during the session but retreated. The trading volume also rose above $71.17 billion, reflecting a 2% increase within 24 hours.

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