Deconstruction and Reflection on the MEME Craze

The concept of MEME originates from the book "The Selfish Gene" by British biologist Richard Dawkins. MEMEs spread through imitation; any information that can be replicated through imitation can be called a MEME, such as music, ideas, or styles. The spread of MEMEs aligns with the life cycle theory, and their mode of transmission is similar to infectious disease models, but the standards for strong MEMEs are still difficult to quantify precisely.

MEMEs take different forms in each cycle of the cryptocurrency market. From the earliest Dogecoin to the current various animal coins, the characteristics and mechanisms of MEMEs evolve with changes in the market environment. They reflect to some extent the mentality of investors during different periods and the market trends, encompassing expectations for new technologies and narrative directions.

The current wave of MEMEs is influenced by multiple factors, including social, psychological, economic, and technological aspects. Among them, innovations in gameplay mechanics, capturing market narratives, reflecting market sentiments, strong meme culture, celebrity effects, and trending imitation are all reasons for the popularity of MEMEs.

The gameplay mechanics of MEMEs are becoming increasingly diverse, but participation should still be approached with caution. Establishing a reasonable strategy is key to making a profit, which includes paying attention to security, analyzing the fundamentals of projects, and grasping market sentiment, among others. At the same time, MEMEs also face many controversies, with different organizations and individuals holding varying opinions on their future development.

Overall, MEMEs, as a unique cultural phenomenon and investment variety, have become an indispensable part of the crypto market. They reflect the speculative nature of the market and embody certain core concepts of Web3. Whether MEMEs can find a more meaningful direction for development beyond speculation in the future is worth our further attention and consideration.