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The Dilemma of Crypto Projects: The Balance Between Community Building and Token Value
The Dilemma of Crypto Project Parties: The Contradiction Between Community Building and Token Value
In the current cryptocurrency market, new projects generally face a tricky problem: Tokens often drop in value immediately after being launched. This phenomenon has sparked deep reflection on the community building strategies of the project party.
To alleviate the selling pressure in the early stages of the launch, some project parties have adopted various strategies, such as controlling the chips in advance and locking up airdrops. However, behind these practices lies a disturbing realization: the project party seems to equate the community they have painstakingly built with potential selling pressure.
This phenomenon has raised a series of thought-provoking questions: Why do carefully cultivated communities become a source of selling pressure? If community members are only in it for selling, what is the significance of the project party investing a large amount of resources in building the community?
In fact, many project parties have a misunderstanding of community building. They often view community building as a necessary condition for listing on exchanges, rather than a cornerstone for the long-term development of the project. This has led to a quantitative and rapid expansion model of community building, attracting users through various task platforms and marketing tools.
Although this method can quickly increase the size of the community, it also brings quality issues. A large number of attracted users are more interested in obtaining short-term benefits rather than genuinely recognizing the value of the project. As a result, at the time of the Token issuance, these users are likely to become the main force of selling pressure.
There is a clear misalignment between the original intentions of the project party and the motivations of user participation. The project party needs data support to demonstrate project activity, while users are primarily focused on potential airdrop earnings. This mutual distrust has sown the seeds of hidden dangers from the very beginning.
To change this situation, the project party needs to reassess the essence of community building. A truly valuable community should be composed of users who understand and support the project's long-term vision, rather than just speculators seeking short-term gains.
Only when the project party shifts its focus from rapid expansion to nurturing genuine supporters and users can a healthy community ecosystem be built that supports token value and promotes long-term project development. This requires more patience, deeper user education, and more transparent project operations.
In the cryptocurrency field, truly successful projects rely not just on Token prices, but on their ability to establish a solid, loyal, and continuously growing user base. Only in this way can they break the current vicious cycle of "listing leads to price drop" and lay a solid foundation for the sustainable development of the project.