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The brand of the gateway is being renewed to create the next generation of super unicorn exchanges.
Cross-industry collaboration opens a new chapter: a certain platform partners with a top racing team to launch a new strategy
On the racetrack where speed meets innovation, every detail can determine victory or defeat. In February this year, a global leading digital asset trading platform announced its partnership as the official collaborator of a renowned racing team, bringing together two standout players from seemingly different fields who found a common spirit of innovation.
This collaboration not only marks an important breakthrough in the trading platform's globalization strategy but also coincides with the milestone of its twelfth anniversary. The platform has simultaneously launched a new Chinese name "大门", symbolizing a more open approach to connecting users with the future of the crypto world. The platform's founder and CEO has also put forward a new strategic goal at this time - to create a "next-generation super unicorn exchange" to welcome the next development cycle of the crypto industry with a fresh look.
"Gate" Brand Refresh, Opening a New Journey for Future Development
On the occasion of the twelfth anniversary, the platform officially launched "Da Men" as the new Chinese brand name, which not only symbolizes a starting point but also represents an entrance to explore the future, highlighting the brand's more open, diverse, and global pattern. The platform will take this opportunity to embark on the evolution of the "next generation super unicorn exchange."
In the past twelve years, the platform has opened the door to the world of cryptocurrency for users, based on technology and connected by services:
The launch of the "Gateway" brand not only summarizes the platform's past accumulation but also signifies a new stage that is broader and richer in possibilities. The positioning as the "next-generation super unicorn exchange" reflects its profound insights into the future trends of the industry and its forward-looking strategic layout. As a veteran trading platform in the cryptocurrency industry, the platform has accumulated rich experience over its twelve years of development. In the face of the comprehensive explosion of opportunities in the industry, the platform will fully exert its efforts in key dimensions such as technology, security, ecology, and branding, to initiate a new growth curve, dedicated to creating a future-oriented industry benchmark and continuously generating greater value for users and the industry.
Balancing security and innovation to drive industry reform
The trading platform and its partner racing team are both known for their emphasis on innovation and safety. Through this cross-industry collaboration, both parties will unleash their potential in their respective fields, injecting new momentum into the construction of the "next generation super unicorn exchange."
In terms of product innovation:
In terms of security and transparency:
The platform prioritizes the security of user assets while pursuing an ultimate experience. This ability to balance the pace of innovation with safety standards not only allows it to lead new trends in the crypto industry but also lays a solid foundation for building a "next-generation super unicorn exchange."
Cross-Border Cooperation: A Key Step in the Globalization Process
In the increasingly competitive global landscape, brand recognition and cultural identity have become new thresholds that the cryptocurrency industry must overcome. As one of the most-watched and influential sports events worldwide, motorsport reaches hundreds of millions of viewers and is renowned for its high-end, cutting-edge, and international image. This collaboration serves as one of the starting points for the strategic vision of the trading platform "Super Unicorn Exchange." Through cultural resonance with top global sports IPs, the platform is reshaping user recognition, transforming from a technology platform into a spokesperson for a global digital lifestyle, further consolidating its international influence and brand value.
With the help of the international top stage of motorsport, this platform not only reaches more high-value users but also strengthens the brand's core characteristics of "speed, innovation, safety, and connection" on a cultural level. At the same time, it demonstrates that the platform is building a grander and more open international brand matrix—under the layout of compliance, globalization, and branding, it is moving towards a longer-term and broader future.
Twelve years of unwavering commitment, the future has arrived
Looking back at 2013, the platform started with the original intention of "opening the door to cryptocurrency assets for global users." Twelve years later, this door has connected tens of millions of users worldwide, becoming an undeniable force in the global crypto economy. Now, standing at a new starting point after twelve years, the platform, under the name "Big Door," collaborates with top racing teams, continuing to explore infinite possibilities with a more determined faith and a more open stance, embarking on a new journey to "the next generation of super unicorn exchanges." The future belongs to those who understand persistence in speed and uphold security in innovation. The big door is open, and a new era of cryptocurrency is approaching.