The brand of the gateway is being renewed to create the next generation of super unicorn exchanges.

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Abstract generation in progress

Cross-industry collaboration opens a new chapter: a certain platform partners with a top racing team to launch a new strategy

On the racetrack where speed meets innovation, every detail can determine victory or defeat. In February this year, a global leading digital asset trading platform announced its partnership as the official collaborator of a renowned racing team, bringing together two standout players from seemingly different fields who found a common spirit of innovation.

This collaboration not only marks an important breakthrough in the trading platform's globalization strategy but also coincides with the milestone of its twelfth anniversary. The platform has simultaneously launched a new Chinese name "大门", symbolizing a more open approach to connecting users with the future of the crypto world. The platform's founder and CEO has also put forward a new strategic goal at this time - to create a "next-generation super unicorn exchange" to welcome the next development cycle of the crypto industry with a fresh look.

"Gate" Brand Refresh, Opening a New Journey for Future Development

On the occasion of the twelfth anniversary, the platform officially launched "Da Men" as the new Chinese brand name, which not only symbolizes a starting point but also represents an entrance to explore the future, highlighting the brand's more open, diverse, and global pattern. The platform will take this opportunity to embark on the evolution of the "next generation super unicorn exchange."

In the past twelve years, the platform has opened the door to the world of cryptocurrency for users, based on technology and connected by services:

  • The number of cryptocurrencies listed exceeds 3800, continuously leading the industry frontier.
  • Comprehensive strength ranks among the top three globally, with daily spot trading volume ranking second in the world.
  • Built a complete ecosystem covering trading, Web3 wallet, payment, investment incubation, etc.
  • The platform token price once reached a high of $25.960, with a market capitalization entering the global top 35.

The launch of the "Gateway" brand not only summarizes the platform's past accumulation but also signifies a new stage that is broader and richer in possibilities. The positioning as the "next-generation super unicorn exchange" reflects its profound insights into the future trends of the industry and its forward-looking strategic layout. As a veteran trading platform in the cryptocurrency industry, the platform has accumulated rich experience over its twelve years of development. In the face of the comprehensive explosion of opportunities in the industry, the platform will fully exert its efforts in key dimensions such as technology, security, ecology, and branding, to initiate a new growth curve, dedicated to creating a future-oriented industry benchmark and continuously generating greater value for users and the industry.

Gate's Twelve-Year Renewal: Partnering with F1 Red Bull Racing to Launch the "Next Generation Super Unicorn Exchange" Evolution Journey

Balancing security and innovation to drive industry reform

The trading platform and its partner racing team are both known for their emphasis on innovation and safety. Through this cross-industry collaboration, both parties will unleash their potential in their respective fields, injecting new momentum into the construction of the "next generation super unicorn exchange."

In terms of product innovation:

  • The platform has launched an innovative zone and has listed over 1000 types of tokens, providing users with a diverse range of options and capturing multiple high-growth projects.
  • Innovatively launched a new Meme token trading tool, achieving one-click integration of popular on-chain Meme tokens with exchange accounts, providing users with a convenient and secure Web3 trading experience.
  • The new coin mining platform has become an industry leader, with over 140 projects launched and more than $14 million in airdrops and mining rewards distributed.
  • Continuously upgrade the core functions of the public chain, and expand Web3 ecological applications such as wallets, trading, finance, NFTs, and memes, deeply linking the on-chain ecosystem.

In terms of security and transparency:

  • Collaborate with U.S. auditing firms to regularly disclose asset reserves using open-source solutions.
  • As of January 2025, the total value of the platform's reserve funds exceeds 10 billion USD, ranking fourth globally, with a total reserve ratio of 128.58%. The excess reserve amount reaches 2.296 billion USD, surpassing the industry average.
  • Continuously upgrade the risk control system and protection mechanisms, building a multi-layered security system that includes cold wallet management, multi-signature, real-time risk control early warning, and a global security team for around-the-clock monitoring.

The platform prioritizes the security of user assets while pursuing an ultimate experience. This ability to balance the pace of innovation with safety standards not only allows it to lead new trends in the crypto industry but also lays a solid foundation for building a "next-generation super unicorn exchange."

Cross-Border Cooperation: A Key Step in the Globalization Process

In the increasingly competitive global landscape, brand recognition and cultural identity have become new thresholds that the cryptocurrency industry must overcome. As one of the most-watched and influential sports events worldwide, motorsport reaches hundreds of millions of viewers and is renowned for its high-end, cutting-edge, and international image. This collaboration serves as one of the starting points for the strategic vision of the trading platform "Super Unicorn Exchange." Through cultural resonance with top global sports IPs, the platform is reshaping user recognition, transforming from a technology platform into a spokesperson for a global digital lifestyle, further consolidating its international influence and brand value.

With the help of the international top stage of motorsport, this platform not only reaches more high-value users but also strengthens the brand's core characteristics of "speed, innovation, safety, and connection" on a cultural level. At the same time, it demonstrates that the platform is building a grander and more open international brand matrix—under the layout of compliance, globalization, and branding, it is moving towards a longer-term and broader future.

Twelve years of unwavering commitment, the future has arrived

Looking back at 2013, the platform started with the original intention of "opening the door to cryptocurrency assets for global users." Twelve years later, this door has connected tens of millions of users worldwide, becoming an undeniable force in the global crypto economy. Now, standing at a new starting point after twelve years, the platform, under the name "Big Door," collaborates with top racing teams, continuing to explore infinite possibilities with a more determined faith and a more open stance, embarking on a new journey to "the next generation of super unicorn exchanges." The future belongs to those who understand persistence in speed and uphold security in innovation. The big door is open, and a new era of cryptocurrency is approaching.

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MoonlightGamervip
· 07-21 04:44
The crossover is too wild, right...
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LiquidatedTwicevip
· 07-21 04:39
Is it repackaging again? What's the use?
View OriginalReply0
BanklessAtHeartvip
· 07-21 04:39
Big door bull!
View OriginalReply0
SleepyValidatorvip
· 07-21 04:39
The big door? I love this name.
View OriginalReply0
DefiVeteranvip
· 07-21 04:23
The next giant!
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