On-chain Social New Era: Content is Asset, Interaction Earns Rewards

Imagine that every social update, selfie, and even short video you post can instantly become a tradable digital collectible. Every time your fans like or comment, it can bring you actual earnings. This is no longer a distant idea, but a new way that a social finance platform is implementing. On April 20, 2025, the platform announced the official issuance of its native token on a certain Layer2 network on April 23. This issuance is not only a reward for early supporters but also marks an important milestone in the platform's transition from a decentralized NFT market to an on-chain social ecosystem.

1. Native Token: A New Way of Entertainment on Social Platforms

The total supply of the new token is 10 billion pieces, and it will go live on April 23, 2025. The platform clearly states that this is not a governance token, nor is it an equity certificate, but a pure "Memecoin" aimed at bringing entertainment and interaction to the community. The token is positioned as an entertainment tool, rather than an investment product.

The allocation plan is as follows:

• 10% for community airdrop
• Other proportions are allocated to the team, ecological development, etc.

The community airdrop will be conducted through two rounds of snapshots:

• Round 1: January 1, 2020 to March 3, 2025
• Round Two: March 3, 2025 to April 20, 2025

As a Memecoin, the value of this token primarily relies on community enthusiasm and market sentiment, rather than actual applications. This makes it both fun and somewhat risky. Users should remain rational when participating to avoid losses due to market fluctuations.

2. The Innovation from NFT to on-chain Social

Technical Upgrade: Low-cost Layer 2 Network

Since 2023, the platform has launched an OP Stack-based Layer2 network, reducing Gas fees to nearly negligible levels. According to a certain data platform, the average transaction fee on this network is only $0.001. This has greatly lowered the threshold for ordinary users to participate in content creation and transactions. As of March 2025, the platform has attracted 2.4 million collectors and 618,000 creators, demonstrating strong vitality.

"On-chain Image Sharing Platform": Content is Wealth

The core innovation of the platform lies in its "on-chain image sharing" model. Every piece of content published by users (images, videos, text) automatically generates an ERC-20 token called "content coin." These tokens can be traded, and creators can earn dividends from transaction fees. For example, each post generates 1 billion tokens, from which the creator automatically receives 10 million and can opt to purchase more. Likes and comments can also bring mining rewards, making it a blockchain version of the "attention economy."

"Token Social": A New Way to Show Off

The platform has also launched the "Token Social" feature: users who hold more tokens will have a more dazzling homepage border. This bragging mechanism not only increases social fun but also stimulates the demand for token holding and trading. According to reports, this feature has helped the platform stand out in the Web3 social field, becoming a dark horse.

3. The Collaboration Between Layer 2 Networks and Social Platforms: From Controversy to Going Viral

A Layer2 solution developed by a well-known exchange is renowned for its low cost and high efficiency. The social platform has chosen to issue tokens on this chain to enhance usability and user coverage. The head of this Layer2 is a loyal user of the social platform and has published a large amount of content tokens on the platform since February 2025, including meeting minutes, community announcements, and even trailers for documentaries featuring certain well-known individuals. These contents have sparked heated discussions in the community about the "on-chain renaissance."

"open" controversy

On April 17, 2025, Layer2 published a post emphasizing openness on social media, generating an ERC-20 token. The market value of the token skyrocketed to $17 million within minutes, only to plummet 90% shortly after. The community was in an uproar, with some questioning whether this was "officially harvesting the leeks."

Layer2 officially responded quickly, stating that this is a "performance art experiment" and that they have never sold any tokens. The person in charge humorously remarked: "If I issue 1 token, they say I am running away; if I issue 10, they say I am hyping; only when I issue 100 will they understand." Surprisingly, this incident caused a surge in popularity on social media platforms, and the next day the market value of the token rebounded by more than 10 times, attracting a large number of new users. This "zero-cost marketing" made the social media platform famous.

4. Future Outlook and Risk Warning

The social platform plans to develop cross-chain expansion and more social token features in the future to attract a wider range of users and developers. Liquidity and community incentive mechanisms will continue to improve, creating a more diverse ecosystem. However, rapid expansion may bring technical challenges, and how to ensure network security and scalability while maintaining low Gas fees is a key issue that the platform team needs to address.

Security Challenges:

• As a Memecoin, the token price is closely linked to community sentiment, and the volatility risk cannot be ignored.
• The on-chain tokenization model needs to strengthen anti-manipulation measures and enhance transparency to avoid repeating the "quick rise and quick fall" scenario.
• As the user base grows, network security and scalability need to be continuously optimized, with regular smart contract audits to ensure user safety.

V. Conclusion

The token issuance of the social platform marks its further exploration in the NFT and social finance fields. By utilizing low-cost Layer 2 networks, content tokenization, and social display mechanisms, the platform is opening up new possibilities for Web3 social. Although the collaboration with Layer 2 has sparked controversy, it has also brought unprecedented attention.

However, as a Memecoin, its price volatility and market speculation risks remind participants to remain cautious. The future development of the platform depends on whether it can find a balance between innovation and stability, while maintaining community trust and support. In any case, this transformation brings exciting imaginative space for the future of digital art and on-chain economy.