Starting from July 20, 2023, China has implemented a new luxury car consumption tax policy, lowering the tax threshold from 1.3 million yuan to 900,000 yuan. This policy change has had a significant impact on the high-end automobile market, with multiple luxury models now falling under the new taxation range.

The affected vehicle models include the Mercedes-Benz S-Class, GLS series, Maybach S480, BMW X7, Land Rover Range Rover, Porsche Cayenne and 911, as well as the Hongqi brand's H800, among others. The invoice prices of these models mostly fall between 1,017,000 and 1,469,000 yuan, all of which will face additional tax burdens.

In response to policy changes, several automobile manufacturers have quickly introduced short-term promotional measures. Brands such as Jaguar Land Rover, Mercedes-Benz, and Tesla have launched limited-time subsidy policies to alleviate the purchasing pressure on consumers. However, the validity period of these promotional measures is generally short, reflecting manufacturers' cautious attitude towards market changes.

It is worth noting that the introduction of the new policy seems to have stimulated the enthusiasm for car purchases among some high-net-worth individuals. Interestingly, some investors who have profited in the cryptocurrency market have also recently joined the ranks of luxury car orders, possibly to complete their purchases before the new policy is fully implemented.

This policy adjustment not only affects the pricing strategy of the luxury car market but may also have a profound impact on consumers' vehicle purchasing choices. With the lowering of the tax threshold, some models that were previously not considered 'luxury cars' now face additional taxes, which could change consumers' definitions of luxury cars and their purchasing decisions.

In the future, automobile manufacturers may need to reconsider their product positioning and pricing strategies to adapt to the new market environment. At the same time, this policy may also drive the automotive industry toward a more environmentally friendly and intelligent direction, as consumers may pay more attention to the practicality and cost-effectiveness of vehicles, rather than just the brand and luxury level.