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https://www.gate.com/announcements/article/45974
Coolpad Group establishes RWA division to initiate core asset tokenization exploration
On July 21, 2025, Coolpad Group Limited (stock code: 2369) released a voluntary announcement, declaring the official establishment of the "Real World Asset Tokenization Division" (RWA Division), personally led by Mr. Chen Jiajun, Chairman of the Board and CEO, dedicated to exploring the tokenization feasibility of its core property assets. This initiative marks Coolpad's formal entry into a new phase of integrating Web3.0 and RWA technology.
Establish RWA division, core asset tokenization exploration
Coolpad Group will use two core assets, namely the Coolpad Building in Nanshan, Shenzhen and the Coolpad Technology Eco-Park in Songshan Lake, Dongguan, as pilot projects for tokenization exploration. These properties are a Grade A office building and a high-standard industrial complex, respectively, with superior geographical locations and significant commercial potential and development value. As of December 31, 2024, the company's investment properties are valued at approximately HKD 3.151 billion, but their market value has long been below the book value of net assets, indicating that the value of existing assets has not been effectively reflected in the capital market. RWA is seen as a potential path to enhance asset transparency and liquidity.
RWA is a popular area in global fintech, aimed at digitizing and programming physical assets through blockchain technology, enabling them to be tradable and have cross-border liquidity. Coolpad's move follows the direction advocated by the Hong Kong SAR government's "Digital Asset Development Policy Declaration 2.0", attempting to leverage Web3.0 infrastructure to systematically reshape the valuation and operational models of traditional assets.
RWA technology assists in asset transparency and enhances liquidity.
In recent years, RWA has gradually become an important bridge connecting traditional financial assets and blockchain technology. According to assessments by several international consulting firms, as blockchain infrastructure matures, the global RWA market is expected to experience rapid expansion in the coming years, covering multiple categories such as real estate, debt, commodities, and artworks. Among them, real estate, due to its stable income characteristics and high assetization features, has become one of the priority pilot directions for RWA applications.
Hong Kong, as an international financial center, has actively promoted the compliant development of digital assets in recent years, especially with the release of the "Digital Asset Development Policy Declaration 2.0" in June 2025, which encourages the development of tokenization projects that have real value support. RWA is seen as a policy-friendly technological innovation direction. The establishment of a dedicated business division by Coolpad Group is a proactive response to this policy context, aiming to leverage Hong Kong's advantages in regulations, market, talent, and other aspects to open new ideas for releasing liquidity for traditional heavy assets.
From an industry perspective, the promotion of RWA is expected to reshape asset management logic. On one hand, asset tokenization helps to break down large real estate into smaller tradable shares, lowering the entry threshold and enhancing asset liquidity and valuation transparency; on the other hand, combined with smart contracts and on-chain records, it can improve efficiency and trust levels in cross-border financing, income distribution, and asset confirmation. For companies whose current market value is undervalued, RWA is not only a digital tool but may also become a new path for reassessing company value and expanding financing boundaries.
Responding to Hong Kong policies, promoting the tokenization of real estate assets.
Coolpad is currently still in the preliminary feasibility study phase, focusing on asset equity structure, technical compatibility, and legal compliance framework. The company stated that if the pilot project achieves substantial results, it will leverage Mr. Chen Jiajun's extensive resources in the real estate industry to promote more high-quality asset tokenization services, create an enterprise-level RWA service platform, and expand its business boundaries in the digital asset field.
Coolpad Group reminds shareholders and potential investors to exercise caution when buying and selling the company's securities in its announcement, and it promises to continuously disclose relevant progress during the exploration process. In the future, the company will promote the pilot implementation of RWA technology in fields such as real estate and industrial parks through its own practices and collaboration with ecosystem partners, striving to bring new value growth possibilities for enterprises.